The online dhoti market is not just limited to traditional styles. Designers today are experimenting with fusion dhotis — a mix of ethnic and contemporary designs — to appeal to the fashion-forward man. Paired with jackets, kurtas, or even T-shirts, dhotis are being reimagined as trendy and versatile wear for both casual and formal occasions. Many celebrities and influencers have embraced this look, boosting its popularity among urban youth.